Moncrief Private Bank Unveils New Brand Identity
The new identity is going live across Moncrief’s website, outbound communications and operational channels today, and sets a solid foundation - built to support long-term ambition and strategic clarity.
The name Moncrief carries multi-dimensional meaning. “Mon” anchors the brand in Monaco—our home and headquarters—while also nodding to the personal nature of our relationships. “Crief” refers to mountains, evoking elevation and permanence. Together, Moncrief becomes a quiet metaphor: my mountain—a symbol of strength, stability, and the personal achievements our clients entrust us to protect.
“We’ve set a new foundation—supporting our long-term vision while allowing us to communicate with greater precision, consistency, and control,”
Patrick Dauguet, CEO of Moncrief Private Bank.
"Moncrief is privately owned and locally headquartered, meaning decisions are made in Monaco, for Monaco - by people who really understand our client’s requirements."